Recently, the World Top 500 ranked 256, and the world's top 8 TRW of auto parts will be held in China in the Asia Pacific 2004 to 2005 procurement list China conference. Surprisingly, this conference was silent throughout August. The organizers revealed that only 200 suppliers in China have received invitation letters from TRW.
However, what makes reporters more interested is that TRW has not made any publicity in the media beforehand. So far, only Phoenix Satellite TV has served as an overseas support media and China Automotive News as a professional support media. The reporter got such a guess from a supplier: "It may be related to the US vehicle manufacturers. Last year, because of the large-scale strike in the United States due to the purchase of spare parts in China. As a company like TRW, on the one hand, it needs to worry about the United States. The adverse reactions, on the other hand, cannot avoid the ambivalence of such strategic actions that must be implemented in China."
However, such a relatively low-key but very formal conference and supplier meeting has created a new historical record for China's purchasing industry: a single overseas parts buyer has officially issued a purchase list with a single purchase amount of nearly 18 The highest record of billion RMB. After communicating with the organizers, the reporter found that this procurement meeting was a very formal procurement meeting rarely seen in China, rather than a regular exhibition or a formal procurement meeting with local and association names.
Do not exchange business cards. At this procurement meeting, all suppliers must receive an invitation to enter the market. There is no invitation, and if the supplier’s reputation is too great, it cannot be admitted. The supplier hopes to exchange business cards with buyers will be completely destroyed. TRW believes that they will not be irresponsible only to appear in the venue after closing the business card, and will not be inconsistent with suppliers that do not meet their purchasing system. However, for Chinese companies that have the potential to become TRW suppliers, as long as they apply in advance, they will meet one by one with the company on the meeting after the conference. They will discuss the space for common development, and the selected suppliers will have 50% of the possibility of face-to-face communication with TRW Asia-Pacific top purchasers for more than half an hour.
This time, TRW provided nearly 300,000 words of procurement instructions and was designed for companies that may become TRW suppliers to read and prepare before and after application. The supplier will prepare at least a week's time for the preparation of more than 200 pre-audit materials for 5 pages and necessary preparations for reading about 500 minutes of Global Supplier Quality Manual (GSQM) materials. With high availability, suppliers’ high-level business representatives directly communicate face-to-face with TRW’s top Asia-Pacific purchasing executives, which can save the previous preparation time of at least 3 months to six months in the past communication between the procurement specialist and the supplier marketing department.
In the past, more than a dozen purchasers appeared together at an exhibition or trade fair. This kind of behavior was often the target of the purchasers, and they communicated passively with vendors. Such activities often end in half a day or one day. Vendors cannot obtain effective and even basic communication with buyers. Buyers do not like this form of activity, and often only send seniors in procurement during presentations. Representatives, and in the negotiations, it is the procurement specialists to collect business cards and take a look at the excitement. However, the procurement specialists sent by many buyers have become increasingly reluctant to participate in such meetings with Chinese characteristics because of the large number of suppliers. The suppliers have spent a lot of money, but they have not been taken seriously by the buyers. They just made a comedy. The result is that 9 out of 10 companies have no effect. The TRW Purchasing Association arranged its own procurement list for only three days, and went directly to three provinces in northeast China. According to the TRW purchaser, in order to complete the task of Chinese procurement, they will not only consider which city is suitable for the meeting when choosing a city, but consider where there are more potential suppliers. The effect is the most important, not the momentum and the so-called quantity.
I remember that the general manager of the United States General Assembly responsible for Asia-Pacific procurement once said that China will now be able to give U.S. GM as a global supplier of spare parts not more than 8 companies. TRW also said that they will not only look for the cheapest Chinese suppliers, they are looking for a common development partner, and they are stable long-term partners.
At present, China has become the core of purchasing for many multinational corporations. If we look at TRW's Asia-Pacific procurement center in Shanghai with nearly four floors, we will know that the Chinese market is highly valued. In the first half of this year, VIS? TEON moved its Asia-Pacific procurement center to Shanghai, and FORD's procurement center also took root in Shanghai's Pudong. US GM's Asia-Pacific procurement center moved to Shanghai's Jinmao Building in the first half of the year, and VALEO was very early. The Asia Pacific procurement center was previously located in Shanghai.
At the time of the press release, it was learned that in late October, Shanghai will welcome three groups of Japanese Mitsubishi procurement delegations, and Mitsubishi has also drawn up about 80 negotiating lists. It is reported that in the second half of this year, there will be three global top 500 auto parts purchasers planning to hold a single auto parts multinational procurement meeting in China. From a number of trade fairs that have been held in the past to more and more professional one-on-one fairs, it has become a new trend for multinational giant parts procurement.
It can be foreseen that starting from TRW, this kind of initiative in China to open the procurement initiative and officially release the procurement list begins, and China will step into a new era of multinational procurement of auto parts. According to inaccurate news, starting from TRW, by the end of next year, the world's major auto parts makers will publish their own purchasing lists on China Auto Sourcing, looking for Chinese suppliers. China Auto Sourcing will be formally incorporated into the world purchasing system
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