FAW Xichai once again exerted its power to welcome 2015 sales "a good start." In January, sales of all types of engines under the leadership of FAW's Wuxi, Aowei, Hengwei, and Conway brands climbed steadily, successfully achieving the first month's big start. Among them, the Aowei 6DM engine's market performance is the most dazzling: Aowei 6DM engine has sold more than 3500 units, sales volume increased by more than 90%, a year-on-year increase of more than 20%.
As an outstanding representative of FAW Xichai's “High-end Powerâ€, Aowei 6DM is a well-deserved industry benchmark in domestic heavy-duty engine market. Over the years, Aowei 6DM has always dominated the market with its excellent quality and excellent performance, and continues to create legends. In 2014, Aowei 6DM engine once again achieved good results in domestic sales, its market share increased by 36% year-on-year, accounted for 50% of domestic equivalent displacement engines, and achieved a domestic counterpart in the 11-liter displacement engine field. The absolute leader.
Forward-looking technology to win the market
"Aowei" engine is famous. As a heavy-duty engine brand under FAW Xichai, Aowei's leading engine technology and strong low-power consumption are not only well-known in the industry, but also conquered the vast number of consumers and gained high recognition from the market. Aowei 6DM heavy-duty diesel engine is the representative product under the Aowei brand.
Since its inception, Aowei 6DM heavy-duty diesel engine has placed a strong ambition for the pursuit of technical innovation by FAW Wuxi. Aowei 6DM is the pioneer of the four-valve overhead camshaft technology for domestic heavy-duty vehicle diesel engines. Previously, overhead camshafts were more common in the passenger car field because the centerline of the crankshaft in the camshaft was farther away, so the timing transmission mechanism was more demanding. At the same time, the structural arrangement of the cylinder head was also more complicated. “In the face of difficult problems, we did not shrink back, but concentrated resources to tackle difficult problems. Through continuous efforts and unremitting efforts, we finally successfully solved a series of technical problems to achieve this technology, and introduced this domestic first overhead camshaft. Heavy truck engine, said a person in charge of FAW Xichai. According to him, due to the cancellation of the valve push rod, valve tappets and other intermediate links, Aowei 6DM heavy-duty diesel engine direct contact valve rocker control valve closing, fast response, higher intake efficiency, timing control is more accurate and reliable. Thanks to the reference of this technology, the combustion of Aowei 6DM fuel is more complete, which makes the engine's performance in terms of fuel economy and stability more prominent, thus technically realizing "leading technology, powerful low consumption."
It is precisely because of this innate innovative gene that Aowei 6DM heavy-duty diesel engine face the changes in the market, always able to advance the layout of the technology, calmly face a new test. In the face of the full implementation of the state's four environmental protection standards, Aowei 6DM, which has already been able to start the development of new products that can meet China's four emission standards, has become well-established. It is understood that with the strong, fuel-efficient, reliable, comfortable and safe features, Aowei 6DM four machines have been popularized by the market once they have been launched, and they have been recognized by users.
Aowei 6DM heavy-duty diesel engine in the end how much selling? This point, as long as you enter the production line of Aowei 6DM in full swing can get the most intuitive experience. According to reports, as the market continues to be hot, FAW Wuxi had to open up its own horsepower and work overtime to increase production. “Since January 26th, a new round of double-shift production zip training has been carried out. Each production section and the functional team system are linked and rushed for high output,†said a production planner at the FAW Xichai Heavy Machinery Division. In order to ensure the on-site distribution efficiency of parts and components, he even moved his office to the site of the workshop, only to be able to coordinate and solve the problems encountered in the production process at the first time.
Rely on quality leadership to gain share
In addition to leading technology, there is another important reason behind the popular Aowei 6DM market, which is its legendary superior quality. As a brother product of the Aowei 6DL engine that hit a record of 2 million kilometers without major repairs in the past year, Aowei 6DM has excellent quality comparable to it.
“The quality of Aowei 6DM diesel engine has impressed consumers. According to users’ reports, the A6’s four-machine J6 car is both reliable and reliable, with first-rate quality, peace of mind and fuel economy, and safe driving. It is highly praised by customers. Since January, sales of Aowei 6DM engines in the Tianjin area have increased by 400 units compared to the same period of last year, said marketing staff of FAW Xiicai Tianjin branch.
In recent years, FAW Xichai has always taken the protection of product quality as the top priority in its production and operation work. It has secured key projects such as “reliability strategy engineeringâ€, “zero-kilometer failure rateâ€, “quality cost†and “new product qualityâ€. The high-end quality of FAW Wuxi Diesel Engine. From "building standards" to "walking the flow," FAW Xichai's concept of "winning by quality" has been applied throughout the entire product life cycle. Its quality and method of quality control have become a model for the quality of independent brands of FAW Group companies. Through the implementation of the "Quality Doors" standard, the status of the "Quality Doors" before the new products are put on the market is clarified, and the "Quality Doors" control is implemented for the four series models at the same time. The quality control is strengthened from the process of the birth of new products, and new products are improved. In order to ensure that new products are successfully put on the market, the six reliability improvement and improvement projects are led by the leaders of the branch management plants, which fully achieve the goal of reliability improvement; around the market feedback issues, rapid analysis and processing, rolling projects, and personnel tracking; procurement work focuses on resources Ensure the transformation of quality-assurance type, strictly implement the new product double-check system, strengthen the evaluation of parts verification, and improve the physical quality conformity of the purchased parts; the on-site production of parts and components uses the “quantitative†distribution and partitioning of station equipment. Putting in place, optimized operating procedures and material receiving and dispatching procedures have effectively reduced the misplaced loading rate. There are many similar practices. It is precisely this series of quality guarantee combinations that are comprehensive and flexible. This ensures that the superior quality of the FAW Xicui Aowei 6DM engine is guaranteed at the source.
The harsh quality control of FAW Xichai will not relax even during the most busy production period. In the face of the current high-efficiency production model, ensuring product quality is still placed in the most important position. When we enter the production line of Aowei 6DM engine, we will find that whether it is on-site maintenance and repair of the production equipment, or the process personnel to modify and optimize the tool parameters are carried out under the strict inspection and supervision of quality inspectors. At the production line, quality control personnel can often see that they are doing business with the Quality Assurance Department and the Purchasing Department, and are fully cooperating with the long oil change cycle project, while meticulously monitoring the quality on the spot and practicing with actions. The corporate "quality is life" rumors.
Only products accepted and approved by the market are really good products. The FAW Xicui Aowei 6DM engine, which continues to reach the market, has always met the immediate needs of customers through innovative technologies and quality assurance, and it has thus received a huge return from the market.
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