Shenlong Automobile Co., Ltd. increased sales for five consecutive months, and sold 50,230 vehicles in November. Dongfeng Yueda Kia has increased sales for six consecutive months, and sold 5,003 vehicles in November. In the last month, the two units will sprint and strive to achieve better sales.
2017 entered the most critical stage of the year-end sprint, the company's two business situation is more serious vehicle business unit - Shenlong Automobile Company, Dongfeng Yueda Kia re-transmission, the two units sold more than 50,000 units in a single month in November. This is the latest achievement of the two units' efforts to deepen the mechanism reform and optimize the system under the tremendous pressure and challenges this year.
Shenlong Automobile Company sold 50,230 vehicles in November. In particular, Dongfeng Citroen, with the strong launch of SUV Tianyi C5 AIRCROSS products, achieved a strong growth of 34% and 17% respectively in the invoicing and delivery, providing an important driving force for Shenlong to reach 50,000 steps in November.
Dongfeng Yueda Kia sold 5,003 vehicles in November, up 17.6% from the previous month. Among them, KX CROSS sells 7948 units, and the charm of small cross-border vehicles is getting more and more popular. The cumulative sales volume of the market has reached 19,734 units in 3 months. The star model K3 has been well received by consumers with its outstanding product strength. In November, sales exceeded 18,211 units, an increase of 20.2% from the previous month. In addition, the main models such as Cathy, Zhirun and KX5 have also gained a lot in the market segment.
Since the beginning of this year, Shenlong Automobile Co., Ltd. and Dongfeng Yueda Kia have faced the grim situation both inside and outside. They have the courage to take responsibility and be good at breaking through, deepen the mechanism reform and optimize the system's ability, and exert precise efforts in key areas. In recent months, sales have been rising.
Shenlong began to implement the marketing system reform in April, and the marketing system reform was further deepened in September. The marketing field “transfers from the invoicing incentive strategy to the delivery terminalâ€, actively improves the dealer ecosystem, boosts the confidence of the outlets, and improves the precision marketing and profitability of the outlets. With the launch of new products such as Dongfeng Peugeot's flagship SUV5008 and Dongfeng Citroen SUV Tianyi C5 AIRCROSS, Shenlong's business policy is more transparent, fair and efficient, product structure continues to be optimized, and network confidence continues to increase. Two major positive changes have been made: First, outlets The inventory structure was greatly optimized and returned to a reasonable range; second, the network profitability continued to improve. Since the fourth quarter, the sales situation of Shenlong has continued to improve. Since July, the delivery volume has been increasing for five consecutive months. From August, the invoice volume has been increasing for four consecutive months; in September and October. The volume was stable at 40,000 steps, and the number of invoices in November exceeded 50,000.
Dongfeng Yueda Kia has taken the initiative to adjust the pace of production and sales this year, actively launch new models, optimize and improve the organizational system, and focus on quality and brand improvement. The company successfully launched three new models (KX7, KX CROSS, Huan Chi), a replacement model (new e-Fu Rui Di), a modified model (Kathy) and a new energy vehicle (China).éªE300). By implementing an elastic production rhythm, the inventory level is continuously optimized. In order to further strengthen the ability of marketing, the company has reorganized and adjusted some functions, and sold three new office-level organizations: the brand marketing room, the sales management room and the sales support room. In order to expand the scope of Dongfeng Yueda Kia's independent business and speed up the market response, the company also upgraded the Institute to this ministerial level to enhance the business capabilities of the R&D center. Since June, Dongfeng Yueda Kia sales have increased for six consecutive months. In September and October, sales exceeded 40,000 units for two consecutive months, and in November, 50,000 units were on the market.
In the last month, Shenlong Motor Corporation and Dongfeng Yueda Kia will sprint and strive to achieve better sales. Since Shenlong’s Chengdu plant opened double-duty production, monthly production has continued to rise. On December 1, the 100,000th vehicle in Chengdu factory was officially launched, and its development has reached a new level. The first plant in Wuhan opened double-duty production on November 14. The current daily output has reached 645 vehicles and sprinted to higher targets. Wuhan No. 2 Plant, Wuhan No. 3 Plant and Fuyang Plant are also making full efforts to ensure that the demand for business orders is met.
There are hard-selling luxury large-size 7-seat SUV KX7 sprinting strength to compete in the market, followed by KX CROSS, Cathy, Huanchi, and new e-Furuidi four new cars intensively listed to form a group attack effect, Dongfeng Yueda Kia intensive new products in the second half Sales are climbing. At the just-concluded Guangzhou Auto Show, Dongfeng Yueda Kia also brought another new SUV model, NP, to consumers. NP is a smart Internet SUV designed by Dongfeng Yueda Kia for Chinese consumers and will be officially launched in 2018.
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