Although China's various entities’ economies were greatly affected by the global financial crisis in the first half of 2009, Yuchai Group, the world’s largest independent diesel engine production base, continued to achieve continual growth and the business operations reached a new level. As of June 30, Yuchai Group had cumulatively produced and sold 356,000 engine units in the first half of the year, an increase of 2.36% year-on-year, and sales continued to maintain its leading position in the industry; sales income tax-inclusive was 7.79 billion yuan, a year-on-year increase of 4.8%.
For Yuchai Group, the implication behind this string of numbers is not just quantitative breakthroughs, but also breakthroughs in corporate beliefs and will.
Take measures to turn crisis into opportunity
When the global auto industry under the turmoil of Wall Street blew on a haze and the Chinese auto market fell for a few months in a row, Yu Ping of the board of directors of Yuchai Group insisted that there are dangers and opportunities in the crisis. Opportunities and risks are If it can be transformed, as long as it has strong confidence, effective measures, and proper methods, it can turn the crisis into an opportunity for development, and requires all employees of the group to “promote Yuchai's innovative development with a strong sense of crisis and responsibilityâ€.
It is based on the dialectical understanding of the crisis that since the fourth quarter of 2008, Yuchai Group has embarked on a crisis education on the situation and responsibilities, established a crisis culture, and worked hard to improve its market structure and product structure. At the end of 2008, Yuchai Group successfully completed the annual sales of 20.988 billion yuan, fulfilled the set target of “rebuilding a Yuchao for three years†on schedule; the engine production and sales reached 550,000 units, and maintained the first domestic production and sales volume in the same industry for 8 years. Demonstrate another "Yuchai phenomenon" after 2005.
While being talked about by domestic counterparts and the media, Yuchai Group did not become complacent, but instead carefully established the 2009 operating policy as “internal training, development, and developmentâ€. Internally, Yuchai Group is committed to industrial product structure adjustment, product quality improvement, talent cultivation, risk control, cost reduction, responsibility enhancement, and cultural deepening, etc., solidifying the foundation for development and enhancing the competitiveness; external, jade The Chai Group is committed to building new market growth points in terms of product market development and expansion of financing channels, which enhances the company's development potential.
At the same time, Yuchai Group actively carried out in-depth study and practice of the scientific concept of development, and closely focused on the theme of “internal training, building hardship, tackling hard problems, promoting scientific development, and building an international Yuchaiâ€, with “optimized management and independent innovation projects. The team construction project and the people's livelihood improvement project are the carrier. It closely integrates learning and practice activities with the development of the company's management, further solidifies the concept of scientific development, and clarifies the development thinking of the company's scientific, collectivized, and internationalized businesses, and effectively promotes the business. It lays a solid theoretical foundation for dealing with crises and sustainable development.
Since February 2009, Yuchai Group has ushered in a historic development opportunity. The engine production orders have soared dramatically. Among them, Yuchai Corporation's production orders in February reached 50,000 units, and March orders exceeded 70,000 units. The reproduction of the busy workshop scene in the production hall has caused great repercussions in the industry.
Scratching opportunities Contrary to rising
In the face of the financial crisis, Yuchai Corporation's sales system, with keen market insight and tenacious fighting spirit, seized the country’s 4 trillion investment to drive infrastructure projects, car-to-country policies, cancellation of road maintenance fees, and migrant workers returning home to start businesses. New opportunities brought by policies such as government subsidy for agricultural machinery, focusing on market personalities, and scientifically segmenting markets, with “new rural constructionâ€, “cars going to the countrysideâ€, “yellow vehicleâ€, “engineeringâ€, and “hybrid Such special marketing models have been used to operate important markets; at the same time, they have continuously optimized their service networks, strengthened their network coverage, and made efforts to build the country's 3 service capabilities. As a result, service and accessory support capabilities have generally improved, and service advantages have continued to be maintained in the industry. The quality of application development was fully up to standard, supporting the confirmation of vehicle testing increased by 39% year-on-year, which also laid a good foundation for the market's stability and development. It is precisely because the sales system has stepped on the policy rhythm, and the market reaction ability and team coordination ability have been further strengthened. Under the circumstances that the industry market is generally low, Yuchai Corporation has achieved a lot in market segments such as trucks, passenger cars, and general aircrafts. Sales performance: In the truck segment, in the event of a significant decline in end-user demand, in the first half of 2009, 168,000 units of engines were sold, a year-on-year increase of 10%. Even in the off-season, June sales still achieved good results of 16.5% year-on-year growth; passenger car segment The Yuchai Engine maintained a market advantage in the passenger vehicle industry when the industry was in a severely cold condition. The proportion of passenger car manufacturers continued to increase. Throughout the machine segment, sales volume rose month by month. In April, it exceeded the million-unit mark, and accumulated sales in the first half year-on-year. An increase of 18% exceeded the company's total in 2008. In the first half of the year, Yuchai Electric Co., Ltd. accumulated sales of more than 250,000 engines, an increase of 3% year-on-year, and cumulative sales increased by 3% year-on-year. At the same time, the quality of marketing has also leapt to a new level. For example, the rate of on-time delivery of orders has greatly increased, the time for order feedback has been shortened, the inventory structure has been optimized, the normalization of repayments has been advanced, and the organizational functions and division of labor have become clearer and more reasonable. This has enabled marketing. Quantity and quality double breakthrough.
Unity and hard work
In the face of an exciting market warm spring in the international financial winter, Yuchai Group's production system adopts a green channel for sales information from the start of the office to the entire factory, prioritization of shifting production centers to suppliers, and flexible working methods. Measures to improve the system's continuous combat capabilities to meet the demand for orders.
The engine factories have been working hard, starting from the Spring Festival, they have started to build a new year of production. All the founders of the foundry team united and struggled to challenge the limit, and the output and quality indicators were continuously refreshed. In March, the overall scrap rate of the whole plant dropped to 2.9%, creating the best quality level of Yuchai’s casting history, leading the domestic counterparts, and cold processing plants taking innovation as their Measure is based on precision and quantified performance, and achieves closed-loop management of productivity enhancement. In the first half of the year, direct delivery of self-produced parts increased by 27.5% year-on-year; engine plant did not rely on, and there was a 400 person reduction compared to the same period in 2008. In the case of many people, it overcomes many difficulties and achieved three major breakthroughs: Breakthrough in the daily standard, breakthrough in monthly production, and breakthrough in the product structure. In the first half of the year, the number of engines delivered exceeded 150,000 units, an increase of 8.4% year-on-year; The factory has the courage to take responsibility, dare to assault, and high-yield high-quality news. In the first half of the year, the accumulative transfer of goods has increased by 11.76% year-on-year, of which the auto parts section has a daily output of more than 80% in more than one month, and the production capacity has increased by more than 50%. In order to ensure the full completion of production tasks, the Yuchai Technician Association has issued the initiative of “We must do first-class work and strive to be the firstâ€, and many workers’ technicians have developed a “quasi-precise†and “precise†one. Judging from such skills as judgement, we have fully played the role of the vanguard in large-scale production.
Under the background of the global financial crisis, Yuchai Group has taken the scientific outlook on development as its command, built internal training, and responded calmly, consolidating the foundation for the development of the company, and the team's cohesion has been unprecedentedly improved. In addition to the engine segment, the Yuchai Group Construction Machinery, Logistics and Electrical Engineering and other sectors also achieved gratifying results. Among them, the construction machinery segment realized a tax-included sales income of RMB 1.018 billion, a year-on-year increase of 43.94%. Throughout the first half of the year, Yuchai Group achieved a tax-inclusive sales income of 12.856 billion yuan, an increase of 3.86% year-on-year, and completed 61.22% of its annual operating target of 21 billion yuan. At the same time, the brand value of Yuchai Group increased by 761 million yuan compared with 2008, ranking 111th on the list of China's 500 Most Valuable Brands in 2009 with 7.119 billion yuan.
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